We would like to introduce the Middle East Herald as a publication in the ethnic media mass of Australia. The Middle East Herald is a weekly Arabic newspaper edited By the Lebanese Awakening Editors on the Friday of every week.
The English Edition is published on the first Friday of every month.
The Middle East Herald serves around one million Australian-Arabs and constitutes a major link between them and their motherlands. It is a national paper published in Sydney NSW and distributed in all other Australian states and territories. In addition, 2000 copies are sent to our offices in the United States, France, Britain, Italy, Brazil, Lebanon and other Arab states. Moreover, it is now accessible on the worldwide web.
The Middle East Herald is licensed in the name of the United Australian Lebanese movement. The newspaper’s objectives range from news, information, and analysis to assisting Australians of Arabic. It fights for the Lebanese cause and every just Arabic and international cause. It is committed to provide the Arabic community in Australia with all means of enlightenment, facilitation, and understanding of the Australian system and institutions. In addition to sports, education, culture, society, studies, research, economy, health and history the newspaper covers all local, regional, and international levels.
The Middle East Herald targets a wide range audience of business people, politicians, economists, and people from different backgrounds with diverse interests. Its main emphasis is the explanation of Australian laws and legislation to the portion of its audience who has difficulties with the English language. Analysis of news at all levels is a major theme in its operation. It has, in the last few months since the newspaper was established at the end of July 1996, seen a growing popularity of the newspaper manifested in people calling our offices in Sydney, Melbourne and Adelaide as well as in the increasing demand on our circulation. In addition, our staff has been interviewed on a number of radio stations and various newspapers on the basis of the rapid growth of our publication. Of those was the ABC radio and the SBS Arabic language program and other ethnic newspapers.
Despite the fact that our paper rapidly proved to be an essential publication in the Australian-Arabic press, and enjoyed an enormous support from the community, we are still offering very competitive rates in comparison to other ethnic publications.
ADVERTISING RATES:
37x6 (full page) $ 1,150.00
18x6 (half page) $ 575.00
15x4 $287.50
15x3 $215.60
10x4 $143.75
10x3 $107.80
10x2 $71.75
5x2 $35.90
3x1 (classified) $15.00
Top right / top left $130.00
Cm x column $7.00
N.B. the width of the newspaper is 6 columns or 26 centimeters
ACCEPTABLE SIZES
Minimum size 3x1 for classified
5x2 for advertisements
PRINTING
RECOMMENDED RETAIL PRICE
$1.50
SUBSCRIPTION RATES
$100 per year in Australia
$200 per year outside Australia
CIRCULATION
20,000 per issue (as of early 1997)
DISTRIBUTION
National: NSW 70%
Victoria 20%
Other states 10%
CONDITIONS
1- All advertisements are accepted subject to the rules and advertising codes of the Media Council of Australia.
2- The positioning of advertisements is at the option of the publisher.
3- It is the responsibility of the advertiser to immediately notify the publisher of any error.
4- Terms of payment are strictly within 30 days of the date of the invoice.
5- Space purchased will be the space allocated in the art proof and no rate adjustment will be allowed for shrinkage.
CANCELLATION
7 days prior notice.